One of the most valuable leadership attributes is confidence. Specifically, confidence in the organization and people we lead. I believe there are six A’s that build leadership confidence. This is what leaders look for from our teams, and what team members should strive for to have productive relationships with their leaders.
Awareness: Knowledge of the environment and ability to answer "What's going on?"
Anticipation: Predict where markets and stakeholders are going, not react to where they've been.
Access: Gather and analyze timely data to inform decision making.
Advice: Include or access experts who've observed patterns in your data.
Action: Confidently take action on new information.
Application: Use best practices or innovation strategies to capitalize on opportunities.
When Campus Sonar partners with a higher education leader and their team, we build confidence. We develop the six A’s within teams so you have confidence in decision-making during one of higher ed’s hardest decades—because you have insights your peers/competitors don’t and the support of a team to prompt staff to take action and build crucial skills.
Which of the six A’s is your team lacking right now?
Liz Gross
CEO + Founder of Campus Sonar
More from Liz
September Letter | Leveraging social media for a powerful enrollment strategy Read
Use social media to recalibrate what you assess and where you put your attention. In the process, you’ll align social media with your strategic enrollment efforts—and reach your enrollment goals.
Podcast | Campus Confidential: Leverage the talents of people Listen
Liz explains why you should present a vision rather than ask for permission, how to create a safe and transparent work culture, and how working in the private sector doesn’t mean you left higher education.
